This project was particularly meaningful to me because it represented a commitment to advancing the university’s athletic programs. The design brief, provided by the board of directors, outlined the vision for the fund—a symbol of excellence, ambition, and the university’s legacy. Using Adobe Illustrator, I explored various concepts, focusing on elements that would embody these values and resonate with the university’s community. Through iterations and feedback, I crafted a logo that not only met the project's goals but also became a proud emblem for the university. During the university's largest fundraiser of the year, Dam Proud Day, the new logo and fund were launched and used to raise a historic amount of funds for the foundation.
