Amelia Schantz

Mackenzie Macdonald

Amelie, a San Francisco wine bar and restaurant  that has been a local staple for 20 years and recently won SF's best Wine Bar needed a rebrand. Amelia began by replacing their menus, their first redesign in two decades, to align the visual identity with how the space is actually experienced. 

People of all ages eat, drink dance, and enjoy Amelie, so it was important to make everything feel more approachable feel for their younger late-night crowd without losing the original charm, character, and insider references that the "famelie" know and love (the wine bottle wall-iykyk).

Amelia continues to support the brand through ongoing creative direction, including social media planning and management, video direction, and photography. Together, the work creates a cohesive system that translates Amélie’s in-person energy into a strong, consistent digital presence.

Amélie, San Francisco

Sounds By Sush, CA

Amelia had the honor of working with Pausa, one of New York City's newest and coolest restaurants on the Upper East Side. It was important to capture not only the ambiance of the space, designed to have patrons take a minute to enjoy the present moment in the city that never sleeps, but also the handmade italian inspired food items and delicious drinks. 

Pausa, New York City

Avery Hadley

Amelia recently designed the flagship Odd Bird Cafe tote bag that took over Corvallis. Known for its boozy brunch drinks, fun take on Pop-Tarts, sweet French toast, and juicy burgers that college kids and adults alike crave, Odd Bird has become a staple of the Corvallis community since opening a few years ago.

Amelia wanted to bring all of the cafe’s iconic menu items and fun personality together in one tote that Corvallis locals would feel proud to show off at the farmers market, while tourists could take a little piece of charming Corvallis with them wherever they go next.

Odd Bird has made its mark on the community, so it only felt right that the start of its merch line be just as iconic.

Odd Bird Cafe, OR

At the heart of this work is a love for noticing the little things, understanding what makes something special, and creating work that makes others feel that, too.

At the heart of this work is a love for noticing the little things, understanding what makes something special, and creating work that makes others feel that too.

For Greenhouse Coffee + Plants, Amelia has led ongoing merchandise design and creative collaboration, helping extend one of Corvallis’s most recognizable, community-driven brands beyond the café itself.

Known as a college town favorite for its plant-filled, high-energy atmosphere and strong local following, Greenhouse has built a distinct identity that blends humor, creativity, and community. The merch line Amelia designed translate that identity into wearable pieces! She loves the opportunity to connect to her Oregon State roots (yes pun intended), create playful plant paraphernalia for plant parents, and visit the fun space in Corvallis, Oregon.

Her company, Gala Creative Agency continues to collaborate with the iconic Greenhouse team on content production, including the filming and production/direction of their podcast.

Greenhouse Coffee & Plants, OR

Personal fine art pulled from across every project.

Fine Art

Tristan Barrett

Blake Griffith

Alana Silber

For the release of Alana Silver’s single Patio Door, Amelia  developed and produced a collection of visual content alongside the song’s music video. The project focused on building a cohesive visual world around the single, bringing together creative direction, photography, video, and release content.
From developing the concept to capturing the final imagery, each element was created to reflect Alana’s identity as an artist and the feeling of Patio Door. The result is a collection of expressive, personality-driven visuals that support the song while establishing a distinct creative direction for its release.

Alana Silver Music, San Francisco 

Laams NYC

Hired to handpaint small logos on these custom Nike Air Force Ones in celebration of the company's launch. An exciting task that required the world’s tiniest brushes available and lots of patience:)

Rift

For Futura Coffee Roasters, Amelia led the design, production, and launch of a custom hat collection that translated the brand's values into something people could wear.

As an established name within Portland's highly competitive specialty coffee scene, Futura has built its reputation around regenerative agriculture, direct relationships at origin, and a commitment to improving soil health, with a portion of daily sales supporting their Soil Regeneration Fund and coffee sourcing deeply tied to Colombia, where the company's roots begin. The visual direction pulled from themes of soil health, agriculture, and the brand's Colombian roots, while still feeling clean, relevant, and wearable for Futura's audience in Portland and across Oregon.

From concept development to physical production and launch strategy, every detail was considered to create merchandise that felt like a natural extension of the brand. A product-driven collaboration that turned a strong mission into something tangible, functional, and built for everyday use.

Futura Coffee Roasters

Willie Carlson

For Bodhi, a multi-concept café, bakery, and bistro in Corvallis founded by Chopped champion Cody Utzman, Amelia developed the brand's first merchandise and staff apparel lines, translating Bodhi's identity into a wearable extension of the experience.

The work focused on creating a cohesive visual language that reflects Bodhi's balance of elevated food and approachable, community-driven energy. Each piece was designed to feel natural to the Corvallis community and be something that could live seamlessly between kitchen, café, and street, all while reinforcing a clear and recognizable brand presence across multiple locations.

The result is a cohesive brand expression that supports Bodhi's growth while staying grounded in the character and community that define it.

Bodhi Cafe & Bistro, OR

Amelia Schantz develops limited-run apparel and graphic work that extends the identity of one of Corvallis's most distinctive record stores, PreAtomic Records.

Known for its curated mix of new and vintage vinyl, PreAtomic has built a reputation as a go-to spot for collectors and casual listeners alike, and is one of Oregon's most popular stores for Record Store Day! 

Amelia anually designs their merch for the shop's anniversary and National Record Store Day! The most popular pieces include their storefront T-shirt and their PreAtomic Hat, shown below.

PreAtomic Records, OR

Amelia developed a visual identity and apparel system for Tomboy, a San Francisco–based indie rock band. She collaborated with a colleague (Tristan Barrett) to create Tomboy's website and visual brand identity that was authentic to their music and members.

They created a logo that captures the band's slightly gritty, offbeat energy while staying simple enough to live across everything from digital to physical touchpoints. The apparel builds on that foundation, translating their sound and personality into pieces that feel wearable, not overly branded.

The direction leans into a DIY sensibility with just enough structure to keep things cohesive, allowing the identity to show up consistently across merch, content, and live settings without feeling overworked. The logo and apparel designs below were developed for the merch line of Tomboy's first national tour and international music festival!

Amelia Schantz — photographer, creative director and graphic designer in San Francisco

Featured works and Recent projects

01 Amélie, San Francisco>

<02 Sounds By Sush, CA

03 Pausa, New York City>

<04 Odd Bird Cafe, OR